Neuromarketing in Customer Behaviour—Customers’ Diencephalic and Mid-Brain Implications in Purchase Dynamics
Crossref DOI link: https://doi.org/10.1007/978-3-319-90945-5_2
Published Online: 2018-09-04
Published Print: 2018
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Barbasso, Lino
Tardivo, Giuseppe
Viassone, Milena
Serravalle, Francesca
License valid from 2018-01-01
