Channel Coordination with Cooperative Advertising Considering Effect of Advertising on Willingness to Pay
Crossref DOI link: https://doi.org/10.1007/s10957-018-1217-5
Published Online: 2018-01-16
Published Print: 2018-02
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Farshbaf-Geranmayeh, Amir
Rabbani, Masoud
Taleizadeh, Ata Allah
Text and Data Mining valid from 2018-01-16
Article History
Received: 18 November 2016
Accepted: 6 January 2018
First Online: 16 January 2018
