Strategic marketing, sustainability, the triple bottom line, and resource-advantage (R-A) theory: Securing the foundations of strategic marketing theory and research
Crossref DOI link: https://doi.org/10.1007/s13162-017-0090-y
Published Online: 2017-04-20
Published Print: 2017-06
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Hunt, Shelby D.
License valid from 2017-04-20
