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Brand Love – Moving Beyond Loyalty An Empirical Investigation of Perceived Brand Love of Indian Consumer

Published Print: 2015-10

Authors

Kang, Amanpreet
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Text and Data Mining valid from 2015-10-01

Version of Record valid from 2015-09-20
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This article is maintained by: Elsevier

Article Title: Brand Love – Moving Beyond Loyalty An Empirical Investigation of Perceived Brand Love of Indian Consumer

Journal Title: Arab Economic and Business Journal

CrossRef DOI link to publisher maintained version: https://doi.org/10.1016/j.aebj.2015.04.001

Content Type: article

Copyright: Copyright © 2015 Holy Spirit University of Kaslik. Hosting by Elsevier B.V.

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