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Why are discounted prices presented with full prices? The role of external price information on consumers’ likelihood to purchase

Crossref DOI link: https://doi.org/10.1016/j.foodqual.2013.08.003

Published Print: 2014-01

Update policy: https://doi.org/10.1016/elsevier_cm_policy

Authors

Panzone, Luca A.
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This article is maintained by: Elsevier

Article Title: Why are discounted prices presented with full prices? The role of external price information on consumers’ likelihood to purchase

Journal Title: Food Quality and Preference

CrossRef DOI link to publisher maintained version: https://doi.org/10.1016/j.foodqual.2013.08.003

Content Type: article

Copyright: Crown copyright © 2013 Published by Elsevier Ltd. All rights reserved.