Boone, Tonya
Ganeshan, Ram
Jain, Aditya
Sanders, Nada R.
This article is maintained by: Elsevier
Article Title: Forecasting sales in the supply chain: Consumer analytics in the big data era
Journal Title: International Journal of Forecasting
CrossRef DOI link to publisher maintained version: https://doi.org/10.1016/j.ijforecast.2018.09.003
Content Type: article
Copyright: © 2018 International Institute of Forecasters. Published by Elsevier B.V. All rights reserved.