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Predicting smartphone brand loyalty: Consumer value and consumer-brand identification perspectives

Published Print: 2016-06

Authors

Yeh, Ching-Hsuan

Wang, Yi-Shun

Yieh, Kaili
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Text and Data Mining valid from 2016-06-01

Text and Data Mining valid from 2016-06-01
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This article is maintained by: Elsevier

Article Title: Predicting smartphone brand loyalty: Consumer value and consumer-brand identification perspectives

Journal Title: International Journal of Information Management

CrossRef DOI link to publisher maintained version: https://doi.org/10.1016/j.ijinfomgt.2015.11.013

Content Type: article

Copyright: Copyright © 2015 Elsevier Ltd. All rights reserved.

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