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Predicting positive user responses to social media advertising: The roles of emotional appeal, informativeness, and creativity

Published Print: 2016-06

Authors

Lee, Jieun

Hong, Ilyoo B.
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Text and Data Mining valid from 2016-06-01

Text and Data Mining valid from 2016-06-01
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This article is maintained by: Elsevier

Article Title: Predicting positive user responses to social media advertising: The roles of emotional appeal, informativeness, and creativity

Journal Title: International Journal of Information Management

CrossRef DOI link to publisher maintained version: https://doi.org/10.1016/j.ijinfomgt.2016.01.001

Content Type: article

Copyright: Copyright © 2016 Elsevier Ltd. All rights reserved.

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