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Investigating the impact of social media advertising features on customer purchase intention

Crossref DOI link: https://doi.org/10.1016/j.ijinfomgt.2018.06.001

Published Print: 2018-10

Update policy: https://doi.org/10.1016/elsevier_cm_policy

Authors

Alalwan, Ali Abdallah
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Article Title: Investigating the impact of social media advertising features on customer purchase intention

Journal Title: International Journal of Information Management

CrossRef DOI link to publisher maintained version: https://doi.org/10.1016/j.ijinfomgt.2018.06.001

Content Type: article

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