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A comparison of different pay-per-bid auction formats

Crossref DOI link: https://doi.org/10.1016/j.ijresmar.2014.04.003

Published Print: 2014-12

Update policy: https://doi.org/10.1016/elsevier_cm_policy

Authors

Kim, Ju-Young https://orcid.org/0000-0002-1069-1795
Brünner, Tobias

Skiera, Bernd

Natter, Martin
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This article is maintained by: Elsevier

Article Title: A comparison of different pay-per-bid auction formats

Journal Title: International Journal of Research in Marketing

CrossRef DOI link to publisher maintained version: https://doi.org/10.1016/j.ijresmar.2014.04.003

Content Type: article

Copyright: Copyright © 2014 Elsevier B.V. All rights reserved.