Crossmark

Billboard and cinema advertising: Missed opportunity or spoiled arms?

Crossref DOI link: https://doi.org/10.1016/j.ijresmar.2014.05.004

Published Print: 2014-12

Update policy: https://doi.org/10.1016/elsevier_cm_policy

Authors

Frison, Steffi

Dekimpe, Marnik G.

Croux, Christophe

De Maeyer, Peter
License Information

Text and Data Mining valid from 2014-12-01
More Information

This article is maintained by: Elsevier

Article Title: Billboard and cinema advertising: Missed opportunity or spoiled arms?

Journal Title: International Journal of Research in Marketing

CrossRef DOI link to publisher maintained version: https://doi.org/10.1016/j.ijresmar.2014.05.004

Content Type: article

Copyright: Copyright © 2014 Elsevier B.V. All rights reserved.