Worm, Stefan https://orcid.org/0000-0003-1359-2714
Srivastava, Rajendra K.
Funding for this research was provided by:
Sim Kee Boon Institute for Financial Economics at Singapore Management University
HEC Foundation
Institute for the Study of Business Markets at Penn State
This article is maintained by: Elsevier
Article Title: Impact of component supplier branding on profitability
Journal Title: International Journal of Research in Marketing
CrossRef DOI link to publisher maintained version: https://doi.org/10.1016/j.ijresmar.2014.05.005
Content Type: article
Copyright: Copyright © 2014 Published by Elsevier Ltd.