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Reward redemption effects in a loyalty program when customers choose how much and when to redeem

Crossref DOI link: https://doi.org/10.1016/j.ijresmar.2014.06.001

Published Print: 2014-12

Update policy: https://doi.org/10.1016/elsevier_cm_policy

Authors

Dorotic, Matilda

Verhoef, Peter C.

Fok, Dennis

Bijmolt, Tammo H.A.
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This article is maintained by: Elsevier

Article Title: Reward redemption effects in a loyalty program when customers choose how much and when to redeem

Journal Title: International Journal of Research in Marketing

CrossRef DOI link to publisher maintained version: https://doi.org/10.1016/j.ijresmar.2014.06.001

Content Type: article

Copyright: Copyright © 2014 Elsevier B.V. All rights reserved.