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Social network utilization and the impact of academic research in marketing

Crossref DOI link: https://doi.org/10.1016/j.ijresmar.2016.02.002

Published Print: 2016-12

Update policy: https://doi.org/10.1016/elsevier_cm_policy

Authors

Rosenzweig, Stav

Grinstein, Amir

Ofek, Elie
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This article is maintained by: Elsevier

Article Title: Social network utilization and the impact of academic research in marketing

Journal Title: International Journal of Research in Marketing

CrossRef DOI link to publisher maintained version: https://doi.org/10.1016/j.ijresmar.2016.02.002

Content Type: article

Copyright: © 2016 Elsevier B.V. All rights reserved.