Guyt, Jonne https://orcid.org/0000-0001-8131-7664
Gijsbrechts, Els
This article is maintained by: Elsevier
Article Title: On consumer choice patterns and the net impact of feature promotions
Journal Title: International Journal of Research in Marketing
CrossRef DOI link to publisher maintained version: https://doi.org/10.1016/j.ijresmar.2018.05.002
Content Type: article
Copyright: © 2018 The Authors. Published by Elsevier B.V.