Choi, Jungsil https://orcid.org/0000-0003-3763-1036
Li, Yexin Jessica
Rangan, Priyamvadha
Yin, Bingqing
Singh, Surendra N.
This article is maintained by: Elsevier
Article Title: Opposites attract: Impact of background color on effectiveness of emotional charity appeals
Journal Title: International Journal of Research in Marketing
CrossRef DOI link to publisher maintained version: https://doi.org/10.1016/j.ijresmar.2020.02.001
Content Type: article
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