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How salespeople facilitate buyers' resource availability to enhance seller outcomes

Crossref DOI link: https://doi.org/10.1016/j.indmarman.2013.07.004

Published Print: 2013-10

Update policy: https://doi.org/10.1016/elsevier_cm_policy

Authors

Zhang, Annie Liqin

Baxter, Roger

Glynn, Mark S.
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This article is maintained by: Elsevier

Article Title: How salespeople facilitate buyers' resource availability to enhance seller outcomes

Journal Title: Industrial Marketing Management

CrossRef DOI link to publisher maintained version: https://doi.org/10.1016/j.indmarman.2013.07.004

Content Type: article

Copyright: Copyright © 2013 Elsevier Inc. All rights reserved.