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Buying Groceries in Brick and Click Stores: Category Allocation Decisions and the Moderating Effect of Online Buying Experience

Crossref DOI link: https://doi.org/10.1016/j.intmar.2015.04.001

Published Online: 2022-02-15

Published Print: 2015-08

Update policy: https://doi.org/10.1177/sage-journals-update-policy