Mobile Shopper Marketing: Key Issues, Current Insights, and Future Research Avenues
Crossref DOI link: https://doi.org/10.1016/j.intmar.2016.03.002
Published Online: 2022-02-15
Published Print: 2016-05
Update policy: https://doi.org/10.1177/sage-journals-update-policy
Shankar, Venkatesh
Kleijnen, Mirella
Ramanathan, Suresh
Rizley, Ross
Holland, Steve
Morrissey, Shawn
Text and Data Mining valid from 2016-05-01
