Digital Content Marketing's Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications
Crossref DOI link: https://doi.org/10.1016/j.intmar.2018.07.003
Published Online: 2022-01-31
Published Print: 2019-02
Update policy: https://doi.org/10.1177/sage-journals-update-policy
Hollebeek, Linda D.
Macky, Keith
Funding for this research was provided by:
Montpellier Business School
Norwegian Research Council
Text and Data Mining valid from 2019-02-01
