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Consumer perceptions of product creativity, coolness, value and attitude

Crossref DOI link: https://doi.org/10.1016/j.jbusres.2014.03.014

Published Print: 2015-01

Update policy: https://doi.org/10.1016/elsevier_cm_policy

Authors

Im, Subin

Bhat, Subodh https://orcid.org/0000-0002-9031-8121
Lee, Yikuan
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This article is maintained by: Elsevier

Article Title: Consumer perceptions of product creativity, coolness, value and attitude

Journal Title: Journal of Business Research

CrossRef DOI link to publisher maintained version: https://doi.org/10.1016/j.jbusres.2014.03.014

Content Type: article

Copyright: Copyright © 2014 Elsevier Inc. Published by Elsevier Inc. All rights reserved.