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Creating firm, customer, and societal value: Toward a theory of positive marketing

Crossref DOI link: https://doi.org/10.1016/j.jbusres.2015.06.031

Published Print: 2015-12

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Gopaldas, Ahir
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Article Title: Creating firm, customer, and societal value: Toward a theory of positive marketing

Journal Title: Journal of Business Research

CrossRef DOI link to publisher maintained version: https://doi.org/10.1016/j.jbusres.2015.06.031

Content Type: article

Copyright: Copyright © 2015 Elsevier Inc. All rights reserved.