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The (r)evolution of wine marketing mix: From the 4Ps to the 4Es

Crossref DOI link: https://doi.org/10.1016/j.jbusres.2015.10.015

Published Print: 2016-05

Update policy: https://doi.org/10.1016/elsevier_cm_policy

Authors

Festa, Giuseppe

Cuomo, Maria Teresa

Metallo, Gerardino

Festa, Antonio
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Article Title: The (r)evolution of wine marketing mix: From the 4Ps to the 4Es

Journal Title: Journal of Business Research

CrossRef DOI link to publisher maintained version: https://doi.org/10.1016/j.jbusres.2015.10.015

Content Type: article

Copyright: Copyright © 2015 Elsevier Inc. All rights reserved.