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Strategic customer engagement marketing: A decision making framework

Crossref DOI link: https://doi.org/10.1016/j.jbusres.2018.07.017

Published Print: 2018-11

Update policy: https://doi.org/10.1016/elsevier_cm_policy

Authors

Alvarez-Milán, Agarzelim https://orcid.org/0000-0003-2064-9459
Felix, Reto https://orcid.org/0000-0002-3864-2397
Rauschnabel, Philipp A.

Hinsch, Christian
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This article is maintained by: Elsevier

Article Title: Strategic customer engagement marketing: A decision making framework

Journal Title: Journal of Business Research

CrossRef DOI link to publisher maintained version: https://doi.org/10.1016/j.jbusres.2018.07.017

Content Type: article

Copyright: © 2018 Elsevier Inc. All rights reserved.