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The Impact of Different Touchpoints on Brand Consideration

Crossref DOI link: https://doi.org/10.1016/j.jretai.2014.12.008

Published Print: 2015-06

Update policy: https://doi.org/10.1016/elsevier_cm_policy

Authors

Baxendale, Shane

Macdonald, Emma K. https://orcid.org/0000-0002-9139-5030
Wilson, Hugh N.
Funding

Funding for this research was provided by:

Economic and Social Research Council

Technology Strategy Board
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Text and Data Mining valid from 2015-06-01

Text and Data Mining valid from 2015-06-01

Version of Record valid from 2015-07-22
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This article is maintained by: Elsevier

Article Title: The Impact of Different Touchpoints on Brand Consideration

Journal Title: Journal of Retailing

CrossRef DOI link to publisher maintained version: https://doi.org/10.1016/j.jretai.2014.12.008

Content Type: article

Copyright: Copyright © 2015 New York University. Published by Elsevier Inc.