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The Role of Marketing Channels in Supply Chain Management

Crossref DOI link: https://doi.org/10.1016/j.jretai.2015.03.003

Published Print: 2015-12

Update policy: https://doi.org/10.1016/elsevier_cm_policy

Authors

Kozlenkova, Irina V.

Hult, G. Tomas M.

Lund, Donald J.

Mena, Jeannette A.

Kekec, Pinar
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This article is maintained by: Elsevier

Article Title: The Role of Marketing Channels in Supply Chain Management

Journal Title: Journal of Retailing

CrossRef DOI link to publisher maintained version: https://doi.org/10.1016/j.jretai.2015.03.003

Content Type: article

Copyright: Copyright © 2015 New York University. Published by Elsevier Inc. All rights reserved.