Crossmark

The Evolution of Marketing Channels: Trends and Research Directions

Crossref DOI link: https://doi.org/10.1016/j.jretai.2015.04.002

Published Print: 2015-12

Update policy: https://doi.org/10.1016/elsevier_cm_policy

Authors

Watson, George F. IV

Worm, Stefan

Palmatier, Robert W.

Ganesan, Shankar
License Information

Text and Data Mining valid from 2015-12-01
More Information

This article is maintained by: Elsevier

Article Title: The Evolution of Marketing Channels: Trends and Research Directions

Journal Title: Journal of Retailing

CrossRef DOI link to publisher maintained version: https://doi.org/10.1016/j.jretai.2015.04.002

Content Type: article

Copyright: Copyright © 2015 New York University. Published by Elsevier Inc. All rights reserved.