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Consumer Brand Marketing through Full- and Self-Service Channels in an Emerging Economy

Crossref DOI link: https://doi.org/10.1016/j.jretai.2015.04.003

Published Print: 2015-12

Update policy: https://doi.org/10.1016/elsevier_cm_policy

Authors

Venkatesan, Rajkumar

Farris, Paul

Guissoni, Leandro A. https://orcid.org/0000-0003-1193-9251
Neves, Marcos Fava
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This article is maintained by: Elsevier

Article Title: Consumer Brand Marketing through Full- and Self-Service Channels in an Emerging Economy

Journal Title: Journal of Retailing

CrossRef DOI link to publisher maintained version: https://doi.org/10.1016/j.jretai.2015.04.003

Content Type: article

Copyright: Copyright © 2015 New York University. Published by Elsevier Inc. All rights reserved.