Martin, Kelly D.
Palmatier, Robert W.
This article is maintained by: Elsevier
Article Title: Data Privacy in Retail: Navigating Tensions and Directing Future Research
Journal Title: Journal of Retailing
CrossRef DOI link to publisher maintained version: https://doi.org/10.1016/j.jretai.2020.10.002
Content Type: simple-article
Copyright: © 2020 New York University. Published by Elsevier Inc. All rights reserved.