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Impact of marketing activities on relationship quality in the Malaysian banking sector

Crossref DOI link: https://doi.org/10.1016/j.jretconser.2013.07.001

Published Print: 2014-05

Update policy: https://doi.org/10.1016/elsevier_cm_policy

Authors

Al-alak, Basheer A.
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This article is maintained by: Elsevier

Article Title: Impact of marketing activities on relationship quality in the Malaysian banking sector

Journal Title: Journal of Retailing and Consumer Services

CrossRef DOI link to publisher maintained version: https://doi.org/10.1016/j.jretconser.2013.07.001

Content Type: article

Copyright: Copyright © 2013 Elsevier Ltd. All rights reserved.