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Conceptualizing the brand in social media community: The five sources model

Crossref DOI link: https://doi.org/10.1016/j.jretconser.2014.03.006

Published Print: 2014-07

Update policy: https://doi.org/10.1016/elsevier_cm_policy

Authors

Davis, Robert

Piven, Inna

Breazeale, Michael https://orcid.org/0000-0003-1352-8747
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This article is maintained by: Elsevier

Article Title: Conceptualizing the brand in social media community: The five sources model

Journal Title: Journal of Retailing and Consumer Services

CrossRef DOI link to publisher maintained version: https://doi.org/10.1016/j.jretconser.2014.03.006

Content Type: article

Copyright: Copyright © 2014 Elsevier Ltd. All rights reserved.