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Managing heritage brands: A study of the sacralization of heritage stores in the luxury industry

Crossref DOI link: https://doi.org/10.1016/j.jretconser.2014.09.005

Published Print: 2015-01

Update policy: https://doi.org/10.1016/elsevier_cm_policy

Authors

Dion, Delphine https://orcid.org/0000-0002-9981-3946
Borraz, Stéphane
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Article Title: Managing heritage brands: A study of the sacralization of heritage stores in the luxury industry

Journal Title: Journal of Retailing and Consumer Services

CrossRef DOI link to publisher maintained version: https://doi.org/10.1016/j.jretconser.2014.09.005

Content Type: article

Copyright: Copyright © 2014 Elsevier Ltd. All rights reserved.