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Multichannel personalization: Identifying consumer preferences for product recommendations in advertisements across different media channels

Crossref DOI link: https://doi.org/10.1016/j.jretconser.2019.02.010

Published Print: 2019-05

Update policy: https://doi.org/10.1016/elsevier_cm_policy

Authors

Schreiner, Timo

Rese, Alexandra

Baier, Daniel
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This article is maintained by: Elsevier

Article Title: Multichannel personalization: Identifying consumer preferences for product recommendations in advertisements across different media channels

Journal Title: Journal of Retailing and Consumer Services

CrossRef DOI link to publisher maintained version: https://doi.org/10.1016/j.jretconser.2019.02.010

Content Type: article

Copyright: © 2019 Elsevier Ltd. All rights reserved.