Gilboa, Shaked
Seger-Guttmann, Tali
Mimran, Ofir
This article is maintained by: Elsevier
Article Title: The unique role of relationship marketing in small businesses’ customer experience
Journal Title: Journal of Retailing and Consumer Services
CrossRef DOI link to publisher maintained version: https://doi.org/10.1016/j.jretconser.2019.06.004
Content Type: article
Copyright: © 2019 Elsevier Ltd. All rights reserved.