Funding for this research was provided by:
Arthur W. Page Center at Pennsylvania State University
This article is maintained by: Elsevier
Article Title: Managing a health crisis on Facebook: How the response strategies of apology, sympathy, and information influence public relations
Journal Title: Public Relations Review
CrossRef DOI link to publisher maintained version: https://doi.org/10.1016/j.pubrev.2014.11.014
Content Type: article
Copyright: Copyright © 2014 Elsevier Inc. All rights reserved.