Crossmark

Marketer's Mindset: Key to Develop Bottom of the Pyramid Market

Crossref DOI link: https://doi.org/10.1016/j.sbspro.2014.04.182

Published Print: 2014-05

Update policy: https://doi.org/10.1016/elsevier_cm_policy

Authors

Bharti, Kumkum

Sharma, Vinay

Agrawal, Rajat

Sengar, Anita
License Information

Text and Data Mining valid from 2014-05-01

Text and Data Mining valid from 2014-05-01

Version of Record valid from 2014-05-26
More Information

This article is maintained by: Elsevier

Article Title: Marketer's Mindset: Key to Develop Bottom of the Pyramid Market

Journal Title: Procedia - Social and Behavioral Sciences

CrossRef DOI link to publisher maintained version: https://doi.org/10.1016/j.sbspro.2014.04.182

Content Type: article

Copyright: Copyright © 2014 The Authors. Published by Elsevier Ltd.