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Covert Marketing Strategy and Techniques

Published Print: 2015-10

Authors

Akdoğan, M. Şükrü

Altuntaş, Başar
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Text and Data Mining valid from 2015-10-01

Version of Record valid from 2015-10-10
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This article is maintained by: Elsevier

Article Title: Covert Marketing Strategy and Techniques

Journal Title: Procedia - Social and Behavioral Sciences

CrossRef DOI link to publisher maintained version: https://doi.org/10.1016/j.sbspro.2015.10.162

Content Type: article

Copyright: Copyright © 2015 The Authors. Published by Elsevier Ltd.

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