Crossmark

Consumer attitudes towards ambush marketing

Crossref DOI link: https://doi.org/10.1016/j.smr.2014.07.001

Published Online: 2021-02-03

Published Print: 2015-04-01

Update policy: https://doi.org/10.1080/tandf_crossmark_01

Authors

Dickson, Geoff

Naylor, Michael

Phelps, Sean
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Text and Data Mining valid from 2015-04-01
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Peer Review Statement: The publishing and review policy for this title is described in its Aims & Scope.

Aim & Scope: http://www.tandfonline.com/action/journalInformation?show=aimsScope&journalCode=rsmr20

Publication History

Received: 2013-09-04

Revised: 2014-07-01

Accepted: 2014-07-05

Published: 2021-02-03