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The missing link in building customer brand identification: The role of brand attractiveness

Crossref DOI link: https://doi.org/10.1016/j.tourman.2016.09.013

Published Print: 2017-04

Update policy: https://doi.org/10.1016/elsevier_cm_policy

Authors

So, Kevin Kam Fung

King, Ceridwyn

Hudson, Simon

Meng, Fang
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This article is maintained by: Elsevier

Article Title: The missing link in building customer brand identification: The role of brand attractiveness

Journal Title: Tourism Management

CrossRef DOI link to publisher maintained version: https://doi.org/10.1016/j.tourman.2016.09.013

Content Type: article

Copyright: © 2016 Elsevier Ltd. All rights reserved.