Zenker, Sebastian
Braun, Erik
Petersen, Sibylle
Funding for this research was provided by:
Deutsche Forschungsgemeinschaft (ZE933/1-1)
This article is maintained by: Elsevier
Article Title: Branding the destination versus the place: The effects of brand complexity and identification for residents and visitors
Journal Title: Tourism Management
CrossRef DOI link to publisher maintained version: https://doi.org/10.1016/j.tourman.2016.10.008
Content Type: article
Copyright: © 2016 Elsevier Ltd. All rights reserved.