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Using big data from Customer Relationship Management information systems to determine the client profile in the hotel sector

Crossref DOI link: https://doi.org/10.1016/j.tourman.2018.03.017

Published Print: 2018-10

Update policy: https://doi.org/10.1016/elsevier_cm_policy

Authors

Talón-Ballestero, Pilar

González-Serrano, Lydia

Soguero-Ruiz, Cristina

Muñoz-Romero, Sergio

Rojo-Álvarez, José Luis
Funding

Funding for this research was provided by:

PRINCIPIAS (TEC2013-48439-C4-1-R)

FINALE (TEC2016-75161-C2-1-4)

Spanish Government (TEC2016-75361-R)

Spanish Government (ECO2016-75379-R)
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Text and Data Mining valid from 2018-10-01
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This article is maintained by: Elsevier

Article Title: Using big data from Customer Relationship Management information systems to determine the client profile in the hotel sector

Journal Title: Tourism Management

CrossRef DOI link to publisher maintained version: https://doi.org/10.1016/j.tourman.2018.03.017

Content Type: article

Copyright: © 2018 Elsevier Ltd. All rights reserved.