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Strategic interplay between store brand introduction and online direct channel introduction

Crossref DOI link: https://doi.org/10.1016/j.tre.2018.08.004

Published Print: 2018-10

Update policy: https://doi.org/10.1016/elsevier_cm_policy

Authors

Li, Hai

Leng, Kaijun

Qing, Qiankai

Zhu, Stuart X.
Funding

Funding for this research was provided by:

National Natural Science Foundation of China (71502176)

National Natural Science Foundation of China (71401129)

National Natural Science Foundation of China (71571125)

National Natural Science Foundation of China (71811530150)

National Natural Science Foundation of China (71571160)

National Natural Science Foundation of China (71501147)

Netherlands Organisation for Scientific Research (040.21.004)

Hubei Provincial Department of Education (D20162204)

China Postdoctoral Science Foundation (2016M592340)
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This article is maintained by: Elsevier

Article Title: Strategic interplay between store brand introduction and online direct channel introduction

Journal Title: Transportation Research Part E: Logistics and Transportation Review

CrossRef DOI link to publisher maintained version: https://doi.org/10.1016/j.tre.2018.08.004

Content Type: article

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