When ambush marketing is beneficial to sponsorship awareness: creating sponsor distinctiveness using exclusivity and brand juxtaposition
Crossref DOI link: https://doi.org/10.1080/0267257X.2017.1372506
Published Online: 2017-09-18
Published Print: 2017-10-13
Update policy: https://doi.org/10.1080/tandf_crossmark_01
Weeks, Clinton S.
O’Connor, Peter J.
Martin, Brett A. S.
Peer Review Statement: The publishing and review policy for this title is described in its Aims & Scope.
Aim & Scope: http://www.tandfonline.com/action/journalInformation?show=aimsScope&journalCode=rjmm20
