The Impact of Psychological Influences on Consumer Buying Behavior of SMEs’ Products: A Case Study of the Manufacturing Sector in Zimbabwe
Crossref DOI link: https://doi.org/10.20448/journal.518.2017.21.1.7
Published Online: 2017
Published Print: 2017
Update policy: https://doi.org/10.20448/crossmarkpolicypage.100
Karedza, Godwell
Sikwila, Mike
Bhebhe, T.B.