Impact of perceived price, appearance, and brand attachment on future purchase intentions: A case study of OTOP and SME products in Thailand
Crossref DOI link: https://doi.org/10.21833/ijaas.2024.12.017
Published Online: 2024-12
Published Print: 2024-12
Update policy: https://doi.org/10.21833/ijaas-crossmark
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Sriviboon, Chutikarn
Bousri, Atidtaya https://orcid.org/0009-0009-4575-3878
Santaweesuk, Watsamon
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