New evidence on factors influencing online shoppers' impulse purchase intentions on TikTok Live: The role of swift guanxi
Crossref DOI link: https://doi.org/10.21833/ijaas.2024.12.018
Published Online: 2024-12
Published Print: 2024-12
Update policy: https://doi.org/10.21833/ijaas-crossmark
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Jirui, Dong https://orcid.org/0009-0001-3474-6682
Antonio, Ferdi
Hermawan, Asep
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