The influence of perceived cultural distance on Chinese tourists’ travel intention to Malaysia: The mediating roles of perceived risk and personality traits
Crossref DOI link: https://doi.org/10.21833/ijaas.2025.05.005
Published Online: 2025-06-02
Published Print: 2025-06-02
Update policy: https://doi.org/10.21833/ijaas-crossmark
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Cai, Yanan
Ariffin, Ahmad Azmi Mohd. https://orcid.org/0000-0002-6204-8304
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