The impact of enterprise brand equity on customer purchase intention through brand preference
Crossref DOI link: https://doi.org/10.21833/ijaas.2025.08.019
Published Online: 2025-08-14
Published Print: 2025-08-14
Update policy: https://doi.org/10.21833/ijaas-crossmark
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Lan, Le Thi
Man, Do Thi https://orcid.org/0009-0005-6788-7931
Hieu, Le Quang
Thanh, Bui Tien
Hung, Pham Duy
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