The role of simple branding in driving consumer purchasing decisions toward street vendors
Crossref DOI link: https://doi.org/10.21833/ijaas.2025.10.004
Published Online: 2025-09-23
Published Print: 2025-09-23
Update policy: https://doi.org/10.21833/ijaas-crossmark
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Iradawaty, Sofiah Nur
Mochklas, Mochamad
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