Generative AI in digital marketing and consumer trust: Examining the mediating role of perceived authenticity in Saudi Arabia
Crossref DOI link: https://doi.org/10.21833/ijaas.2026.07.024
Published Online: 2026-07
Published Print: 2026-07
Update policy: https://doi.org/10.21833/ijaas-crossmark
Eldabet, Mahmoud Mohamed https://orcid.org/0009-0002-1360-7410
Eldabet, Abdallah Mohamed
Aboul-Dahab, Sameh Abd-ElMaksoud Mohammad
El-Tahan, Emad Abdel-Khalek Saber
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